Peep is an up and coming glasses brand based in Brighton, United Kingdom.
Peep prides itself on promoting diversity and uniqueness through wacky frames and colours to suit anyone and everyone. Their slogan is ‘Sunglasses your way’, which evokes a feeling a self expression and customisation.
The client was looking for a bold, colourful and fun approach, with the hope of the brand being playful and informal. Making sure it is appealing and eye catching, it needed to stand out and represent individuality.
They wanted the brand and pattern to represent summer, positivity, and self love. In the meantime, the brand must be innovative and fresh
Part of this project has been selected as one of the "6 Best Billboard Print Designs That Wow the Crowd" on DesignRUSH.